IKEA has been amping up the excitement for its new Oxford Street store with a line-up of activations across London. Back in November, it installed the iconic blue bag on the soon-to-be storefront and later hosted a Hus of FRAKTA concept shop. Now, the Swedish furniture brand is taking to smaller spaces in the city with a series of intimate housewarming parties. As its name suggests, the event series aimed to rethink the idea of home and how the younger generation experiences community, entertain...
IKEA has been amping up the excitement for its new Oxford Street store with a line-up of activations across London. Back in November, it installed the iconic blue bag on the soon-to-be storefront and later hosted a Hus of FRAKTA concept shop. Now, the Swedish furniture brand is taking to smaller spaces in the city with a series of intimate housewarming parties. As its name suggests, the event series aimed to rethink the idea of home and how the younger generation experiences community, entertain...
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